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    <loc>https://www.frank-infashion.com/blog-1/blog-unpacking-sustainability-certifications</loc>
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      <image:title>BLOG - Eco-Certifications What’s the Real Deal? - OEKO-TEX STANDARD 100</image:title>
      <image:caption>Worried about toxic dyes and sketchy chemicals? This certification tests for harmful substances in finished products. It’s globally recognized and applies to every part of the item—including threads, buttons, and coatings. Why it matters: It focuses on consumer safety, not production ethics. Still, good to know your shirt won't give you a rash.</image:caption>
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      <image:title>BLOG - Eco-Certifications What’s the Real Deal? - FSC – FOREST STEWARDSHIP COUNCIL</image:title>
      <image:caption>You’ll find this mostly on paper, packaging, and wood-based fabrics like viscose. FSC ensures forests are managed sustainably, biodiversity is protected, and workers are treated fairly. But keep in mind—it doesn’t say much about water, energy, or chemicals used in processing. Why it matters: Great for forest protection, but not a full sustainability check.</image:caption>
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      <image:title>BLOG - Eco-Certifications What’s the Real Deal? - GOTS – GLOBAL ORGANIC TEXTILE STANDRAD</image:title>
      <image:caption>This one’s serious about organic. GOTS ensures that fibres are grown without harmful chemicals, and that workers along the supply chain are treated fairly. From the cotton field to the finished fabric—everything gets audited. Why it matters: If you're looking for a certified organic product that also respects workers’ rights, GOTS is gold.</image:caption>
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      <image:title>BLOG - Eco-Certifications What’s the Real Deal? - LEED – LEADERSHIP IN ENERGY AND ENVIRONMENTAL DESIGN</image:title>
      <image:caption>This is a certification for buildings, not textiles—but it still plays a role in sustainable fashion. Developed by the U.S. Green Building Council, it looks at how energy-efficient a building is, how it handles water and waste, and what materials were used in its construction. Why it matters: Because clothes are made inside buildings. And not all of them are safe. After the collapse of the Rana Plaza factory in 2013, which killed over 1,100 garment workers, the safety of production sites became impossible to ignore. LEED helps hold companies accountable for the spaces people work in—making sure sustainability includes the human side too.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b26c67421005366b4d35ce/b567cbc9-98c5-4bf2-b0ba-0013562a25a1/frank%3Acertificate%3AC2C%3ACradle-to-cradle.jpg</image:loc>
      <image:title>BLOG - Eco-Certifications What’s the Real Deal? - CRADLE TO CRADLE</image:title>
      <image:caption>This one’s all about circularity. C2C-certified products are designed to be reused, recycled, or safely composted. It looks at things like renewable energy, material health, and water stewardship. Why it matters: It’s forward-thinking and holistic—but still not super common in fashion.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b26c67421005366b4d35ce/1eb94c00-872f-46a2-9605-0b99fe6b6d01/frank%3Acertificate%3Agr%C3%BCner+Knopf.png</image:loc>
      <image:title>BLOG - Eco-Certifications What’s the Real Deal? - GREEN BUTTON | GRÜNER KNOPF</image:title>
      <image:caption>Launched by the German government in 2019, this label looks at both the product and the company behind it. It checks social and environmental standards across the supply chain, and independent bodies make sure the rules are actually being followed. Why it matters: It goes beyond the final product—it's about company-wide responsibility.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66b26c67421005366b4d35ce/9bbde7f9-aceb-4c81-b847-5312f9fa6f4d/frank%3Acertificate%3Afairtrade.png</image:loc>
      <image:title>BLOG - Eco-Certifications What’s the Real Deal? - FAIR TRADE</image:title>
      <image:caption>This seal stands for fair pay, safe working conditions, and community development. It’s mainly found on cotton, but the principles go deeper—supporting education and skill-building for workers. Why it matters: A real step towards economic justice in global supply chains.</image:caption>
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      <image:title>BLOG - Eco-Certifications What’s the Real Deal? - FAIR WEAR FOUNDATION (FWF)</image:title>
      <image:caption>FWF keeps a close eye on working conditions in garment factories. Brands that carry this certification commit to improving labour practices. Think no forced labour, no discrimination, the right to unionize, and real wages. Why it matters: It targets the most urgent issues in garment production.</image:caption>
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